In this episode of "Failing to Success," Chad Kaleky, host of Cosmic Design, interviews Hillary Glaser, owner of Ellie & Jojo, a digital marketing agency. Glaser's background in counter-terrorism allowed her to apply the skills of negotiation and conflict resolution to work in advertising. Glaser does not fit the typical mold of a marketer, and her clients appreciate her integrity and good work, which generates word of mouth referrals. She believes that working the Yenta way allows them to get their client's name out there in a positive light.

Glaser works with a combination of small and larger clients, and she finds losing smaller clients due to financial hardships the hardest part of her job. She acknowledges that small business owners are in the same boat as her and can relate when life throws unexpected expenses their way. Despite the challenges, Glaser's business has continued to grow over the years, thanks to her reputation for good work, integrity, and a word-of-mouth referral system.

To sum up, Glaser's background in counter-terrorism allowed her to apply the skills of negotiation and conflict resolution to work in advertising. Her reputation for good work and integrity has generated word of mouth referrals, and Glaser believes in working the Yenta way to get clients' names out there in a positive light. She has faced challenges with losing smaller clients, but her business continues to grow, thanks to her ability to work with clients of all sizes and her reputation for good work.‍

Timestamps:

00:00:00 Intro

00:01:21 Counter-Terrorism Background Turned Marketer

00:06:10 The First Clients

00:08:50 The Hardships of Losing Clients

00:11:42 The Mental Health Industry

00:14:54 Contact Hillary