Peachtree Group

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Peachtree Group is a vertically integrated investment management firm specializing in commercial real estate, with a focus on both equity and credit investments. With nearly 700 investments made and over $10 billion in capital deployed, Peachtree Group operates a portfolio of close to 100 hotels and continues to grow its assets across multiple property types, including hospitality, multifamily, and industrial.

Chad Kaleky conducts an interview with Greg Friedman on his podcast “Failing to Success” on Oct 29, 2024. The discussion revolves around Greg Friedman’s success after overcoming challenges at Peachtree Group. The information shared about Peachtree Group is derived entirely from this podcast episode.

Higher interest rates are recalibrating commercial real estate values, creating new investment opportunities.

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Greg Friedman is the founder and CEO of Peachtree Group, a leading real estate investment firm. Since founding the company in 2007, Greg has overseen its growth into a vertically integrated private equity firm that spans the real estate capital stack. With over 700 investments under his leadership, Greg is a prominent figure in the commercial real estate space, known for his strategic approach to navigating market challenges and capitalizing on new opportunities.

Chad Kaleky conducts an interview with Greg Friedman on his podcast “Failing to Success” on Oct 29, 2024. The discussion revolves around Greg Friedman’s success after overcoming challenges at Peachtree Group. The information shared about Peachtree Group is derived entirely from this podcast episode.
Higher interest rates are recalibrating commercial real estate values, creating new investment opportunities.
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How has the current interest rate environment affected commercial real estate values?

Interest rates have risen, and we're seeing a recalibration of commercial real estate values, particularly as the 10-year treasury yields impact cap rates.

What makes hotels a unique investment opportunity in today’s market?

Hotels are experiencing reduced new supply, making them well-positioned for recovery, even in the event of an economic downturn, due to growing demand and limited competition.

How does Peachtree Group approach distressed loan opportunities?

We focus on purchasing loans from banks that are looking to offload them due to balance sheet stress, especially as interest rates have risen and refinancing becomes difficult.

How has Peachtree been able to deploy $10 billion in capital since its inception?

By being opportunistic, we’ve been able to deploy capital across different asset types and capitalize on inefficiencies in both the equity and credit markets.

What strategies does Peachtree use to manage its portfolio in a sluggish market?

We focus on finding opportunities in the credit space while also leveraging our vertically integrated model to develop and manage assets for long-term growth.

How has the current interest rate environment affected commercial real estate values?
What makes hotels a unique investment opportunity in today’s market?
How does Peachtree Group approach distressed loan opportunities?
How has Peachtree been able to deploy $10 billion in capital since its inception?
What strategies does Peachtree use to manage its portfolio in a sluggish market?
This information is locked
This information is locked
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Company Stats

  • Founded: May 2007
  • Total Investments: 700+ investments across commercial real estate
  • Capital Deployed: $10 Billion+
  • Employees: 3,260

Episode Highlights

✅ Higher interest rates are recalibrating commercial real estate values, creating new investment opportunities.

✅ Hotels face a unique position with reduced new supply and growing demand, offering potential resilience in economic downturns.

✅ Peachtree Group leverages both credit and equity investments, taking advantage of distressed loan opportunities to continue growing its portfolio.

Episode Summary

In this episode, Greg Friedman, CEO of Peachtree Group, delves into the commercial real estate market, highlighting how rising interest rates and reduced supply are reshaping the landscape. With over $10 billion in capital deployed and 700 investments made, Peachtree Group is a significant player in both the equity and credit sides of real estate, particularly in the hospitality sector.

Greg discusses the challenges of navigating the current market, marked by sluggish transactions, but also reveals how Peachtree is capitalizing on distressed loans and creating opportunities in a higher interest rate environment. He emphasizes the unique position of the hotel industry, where limited new supply and growing demand could mitigate potential economic downturns. His insights offer valuable takeaways for investors and entrepreneurs in real estate.

Chapters

00:00 Intro

00:22 Company Stats

00:43 Peachtree Group's Investment Strategy

03:12 Navigating Market Challenges and Opportunities

05:21 The Impact of Interest Rates on Real Estate

11:32 The Unique Position of Hotels in the Market

13:45 Conneact with Peachtree Group