SurePoint Group is a leading energy services company specializing in providing top-tier solutions to clients across the energy sector. Founded in 2003, the company has grown into a $100 million enterprise, focusing on innovation, employee ownership, and exceptional service quality. SurePoint prides itself on its people-first approach and commitment to long-term sustainability in a highly competitive industry.
Trevor Muir, President of SurePoint Group, has played a pivotal role in the company’s growth and transformation. With a background as an instrument mechanic, Trevor rose to leadership during challenging times and spearheaded SurePoint’s cultural and financial turnaround. His leadership philosophy centers on caring, employee empowerment, and strategic resilience, which has propelled the company to new heights.
Through strategic goal setting, regular forecasting sessions, and a culture of doubling growth targets every year.
The company faced financial distress and forbearance, forcing them to rally their team and take bold actions to stay afloat.
Employee ownership has fostered commitment and loyalty, with 30% of the company now owned by employees who actively contribute to growth.
By offering guaranteed pay, voluntary pay cuts by leadership, and a strong commitment to job security.
Focus on culture, strategic growth planning, and always be prepared for unexpected economic shifts.
Through strategic goal setting, regular forecasting sessions, and a culture of doubling growth targets every year.
The company faced financial distress and forbearance, forcing them to rally their team and take bold actions to stay afloat.
Employee ownership has fostered commitment and loyalty, with 30% of the company now owned by employees who actively contribute to growth.
By offering guaranteed pay, voluntary pay cuts by leadership, and a strong commitment to job security.
Focus on culture, strategic growth planning, and always be prepared for unexpected economic shifts.
Surepoint Group Company Overview
- Company Revenue: $100 million+
- Number of Employees: 400+
- Compnay Founded: 2003
Surepoint Group Podcast Notable Highlights
✅ Rapid scaling is possible with a strong vision, growing from $4 million to $48 million in just five years through strategic planning.
✅ Employee ownership fosters commitment, with over 30% of SurePoint now owned by employees, driving culture and performance.
✅ Crisis management is key; turning financial distress into a rallying opportunity helped SurePoint survive and thrive post-pandemic.
Surepoint Group Podcast Summary
In this episode, Trevor Muir, President of SurePoint Group, shares the company's incredible journey from its humble beginnings to becoming a $100 million energy services powerhouse. Founded in 2003 by a group of farm kids with big dreams, SurePoint experienced rapid early success, followed by significant financial challenges during the 2008 economic downturn. Despite these hurdles, Trevor and his team navigated through crises by rallying their employees and implementing a culture of resilience and caring.
Trevor discusses how SurePoint embraced employee ownership as a key growth strategy, offering shares to every team member with a minimum buy-in of $100 per month. This initiative, combined with a commitment to maintaining jobs and salaries during the pandemic, strengthened their reputation and allowed them to expand further. The company's culture of care, transparency, and shared ownership has positioned SurePoint as a leader in the energy services industry.
Chapters
00:00 Intro
00:15 Company Stats
00:49 Rapid Growth and Initial Success
02:18 Challenges and Economic Downturn
03:33 The Gift of Forbearance
06:42 Employee Ownership and Company Culture
09:41 Connect with SurePoint Group
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