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In this episode of Failing to Success, host Chad Kaleky interviews Drew Moon, the owner of DigitalCLIQ, a full-service digital marketing agency. Moon recounts his entry into digital marketing after IT consulting by responding to a Craig's List ad from a local car dealership. From there, he became proficient in SEO, Google AdWords, and Facebook marketing.
Moon's first clients were also from Craig's List, where he cold-called and emailed 25-30 individuals before receiving a few yeses, including a car dealership that became a long-term client. During the COVID-19 pandemic, his automotive clients reduced their advertising budgets, forcing Moon to diversify his business into other verticals, such as e-commerce. His company's success in helping smaller companies put out products has allowed them to gain new clients.
Moon's story is a testament to how successful entrepreneurship requires persistence and cold-calling to generate new clients. It also highlights the need for diversification to remain successful, as the automotive industry is notoriously unpredictable. Through diversification, Moon's company has succeeded in new markets and found new clients.
Timestamps:
00:00:00 Intro
00:01:03 Getting Those First Clients
00:02:00 Business Disruption
00:03:16 The Shift from Auto to Food
00:05:11 Paid Ads vs Organic vs Boost
00:09:05 Contact Drew
Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Blog / Lorem ipsum dolor sit amet
In this episode of Failing to Success, host Chad Kaleky interviews Drew Moon, the owner of DigitalCLIQ, a full-service digital marketing agency. Moon recounts his entry into digital marketing after IT consulting by responding to a Craig's List ad from a local car dealership. From there, he became proficient in SEO, Google AdWords, and Facebook marketing.
Moon's first clients were also from Craig's List, where he cold-called and emailed 25-30 individuals before receiving a few yeses, including a car dealership that became a long-term client. During the COVID-19 pandemic, his automotive clients reduced their advertising budgets, forcing Moon to diversify his business into other verticals, such as e-commerce. His company's success in helping smaller companies put out products has allowed them to gain new clients.
Moon's story is a testament to how successful entrepreneurship requires persistence and cold-calling to generate new clients. It also highlights the need for diversification to remain successful, as the automotive industry is notoriously unpredictable. Through diversification, Moon's company has succeeded in new markets and found new clients.
Timestamps:
00:00:00 Intro
00:01:03 Getting Those First Clients
00:02:00 Business Disruption
00:03:16 The Shift from Auto to Food
00:05:11 Paid Ads vs Organic vs Boost
00:09:05 Contact Drew
Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
In this episode of Failing to Success, host Chad Kaleky interviews Drew Moon, the owner of DigitalCLIQ, a full-service digital marketing agency. Moon recounts his entry into digital marketing after IT consulting by responding to a Craig's List ad from a local car dealership. From there, he became proficient in SEO, Google AdWords, and Facebook marketing.
Moon's first clients were also from Craig's List, where he cold-called and emailed 25-30 individuals before receiving a few yeses, including a car dealership that became a long-term client. During the COVID-19 pandemic, his automotive clients reduced their advertising budgets, forcing Moon to diversify his business into other verticals, such as e-commerce. His company's success in helping smaller companies put out products has allowed them to gain new clients.
Moon's story is a testament to how successful entrepreneurship requires persistence and cold-calling to generate new clients. It also highlights the need for diversification to remain successful, as the automotive industry is notoriously unpredictable. Through diversification, Moon's company has succeeded in new markets and found new clients.
Timestamps:
00:00:00 Intro
00:01:03 Getting Those First Clients
00:02:00 Business Disruption
00:03:16 The Shift from Auto to Food
00:05:11 Paid Ads vs Organic vs Boost
00:09:05 Contact Drew
