In this episode of "Failing to Success," host Chad Kaleky interviews Rachel Ford Hutman, the owner of Ford Hutman Media, a PR and communications firm that focuses on the life sciences. Hutman shares her story of struggle, revealing that her defining moment came when she was in her late 20s and working a corporate job that she despised. She quit on the same day and informed her husband of her plan to get her master's degree. Hutman eventually discovered that she wanted to do PR and communications, thanks to the connections she made and the people she met in the program.

She chose to specialize in life sciences because her mother's life was saved by a clinical trial, which exposed her to the difference healthcare can make. Hutman discovered a passion for telling stories and assisting companies in conveying their stories. She enjoys problem-solving and thinking of unique and creative ways to tell a client's story. She admits that there is a lot of regulation in healthcare, but she enjoys being able to think creatively and find ways to convey a message within that realm.

Overall, Hutman's story is one of following her passion, taking risks, and finding success. Her story also highlights the importance of education and the connections one can make through higher education.

Some key takeaways from this episode include the importance of following one's passions and taking risks to achieve one's goals. Additionally, the importance of education and the connections that can be made in college or graduate school are highlighted. The healthcare industry is shown to have unique challenges and regulations that require specialized skill sets. Finally, PR and communications are highlighted as a field that requires creativity and the ability to think outside the box to convey a message within a regulated industry.‍

Timestamps:

00:00:00 Intro

‍00:01:53 Choosing Her Niche

‍00:03:08 Marketing Life Sciences

‍00:05:15 Advice for New Entrepreneurs

‍00:06:17 Leaving Corporate for Entrepreneurship

‍00:09:04 Contact Rachel