Company Stats

• Revenue: ~$100 Million
• Employees: 35+
• Founded: 2015

Episode Highlights

✅ Hiring ahead of the curve accelerates business growth and prepares teams for future challenges.

✅ Clean, simple ingredients are critical for maintaining consumer trust and brand integrity.

✅ Listening to customer feedback and quickly pivoting is key to sustaining long-term success in the market.

Episode Summary

In this episode, Jason Bronstad, CEO of Malk Organics, shares his insights on the rapid growth of the company and the importance of maintaining a clean ingredient label for their plant-based milk products. Jason discusses Malk's journey to nearly reaching nine-figure revenue, the strategic decision to hire talent ahead of time, and how this approach has allowed them to scale efficiently. He explains that planning for hires 18-24 months ahead is critical for long-term success in the fast-paced consumer packaged goods (CPG) industry.

Jason also recounts a critical moment in Malk’s evolution when the company faced backlash for introducing natural flavors into their products. He shares how the team swiftly responded to consumer feedback, reformulated their products, and reinforced their commitment to transparency and clean ingredients. This experience led to the "Turn It Around" campaign, encouraging consumers to be mindful of ingredient labels and choose healthy, simple products. Jason emphasizes that Malk’s mission is to create organic, clean products without sacrificing flavor, ensuring customers return for more.

Chapters

00:00 Intro

00:16 Company Stats

00:57 Company Growth and Hiring Strategies

03:58 Leveraging Experts and Recruiting Firms

06:34 Challenges and Success Stories

08:56 The Importance of Clean Ingredients

12:27 Connect with Malk Products

‍