Company Stats

• Revenue: $60 million
• Team Size: 230
• Founded: 2007

Episode Highlights

✅ Transitioning to a distributor model in 2015 enabled exponential growth, with a $20 million revenue increase in 2019, and distributors now driving 90% of revenue.

✅ Owning premium domain names strengthens brand credibility and protects market position in a competitive industry.

✅ Supporting independent sellers instead of consolidating sales boosts distributor loyalty and industry reach.

Episode Summary

In this episode, Nicolas Breedlove, CEO of PlaygroundEquipment.com, shares his entrepreneurial journey of building a $60 million playground empire. Starting in 2007 with a small direct-sales website, Nicolas capitalized on a recession-driven market void to dominate online commercial playground equipment sales. Over the years, he transitioned to a distributor-focused model, empowering independent sellers and achieving remarkable growth.

Nicolas delves into the strategic acquisition of premium domain names like Playgrounds.com to strengthen brand authority while protecting against market dilution. He also explains how vertically integrating manufacturing and logistics has enabled PlaygroundEquipment.com to deliver quality products at competitive prices. Despite competing with billion-dollar companies, Nicolas' commitment to innovation and supporting independent sellers has solidified his company's position as a leader in the playground equipment industry.

Chapters

00:00 Intro

00:21 Company Stats

01:11 Sales Tactics and Business Model

03:29 Domain Collection Strategy

05:14 Public vs Private Sector

07:31 Manufacturing and Distribution

09:48 Connect with PlaygroundEquipment.com

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