Company Stats

• Founded: 2016
• Annual Revenue: ~$20 million
• Funding Raised: $35 million+
• Employees: 70

Episode Highlights

✅ Leveraging location data helps companies bridge the gap between online and offline consumer behavior.

✅ Enterprises are increasingly focused on utilizing their own data assets while valuing privacy and secure data handling.

✅ Sticking to long-term vision over quick wins can better position a company for sustainable growth.

Episode Summary

In this episode, Francesco Guglielmino, CEO of Cuebiq, shares the journey of his company in building a robust location data analytics platform. Founded in 2016, Cuebiq initially focused on serving the advertising tech industry by providing insights into consumer movements to bridge online and offline behaviors. However, when the COVID-19 pandemic disrupted store traffic, Cuebiq adapted by expanding into new sectors such as real estate, finance, and logistics, offering a platform-as-a-service model to leverage data in innovative ways.

Despite initial success, the departure of a key data provider in 2020 presented significant challenges, prompting Cuebiq to refocus on its core strengths. Francesco discusses the importance of adhering to long-term goals, noting how Cuebiq’s renewed direction emphasizes empowering enterprises to better understand their customers’ behaviors, both in-store and beyond. This focus aligns with current market needs for secure, privacy-conscious data solutions in a competitive landscape.

Chapters

00:00 Intro

00:23 Company Stats

01:33 The Birth and Evolution of Cuebiq

03:21 Navigating Challenges During COVID-19

06:15 Refocusing on Core Strengths

07:45 Looking Ahead: Future Growth and Opportunities

08:26 Connect with Cuebiq