In this episode of the "Failing to Success" podcast, Chad Kaleky, the host of the show, interviews Jason Shugars, the CEO of BlueShift, an AI-based customer engagement platform. Shugars explains how AI is the core and focus of BlueShift's platform and how they use it to engage with customers intelligently. BlueShift is an omnichannel marketing platform that allows customers to reach out to their consumers across any channel they want. Using AI, BlueShift can look at the channels a customer prefers and provide the right message at the right time, increasing engagement rates. BlueShift is also a customer data platform that creates a single customer view, allowing customers to tailor their marketing experience to each individual consumer.

The conversation starts with Chad asking Shugars about how BlueShift implements AI. Shugars explains that AI is the core and focus of BlueShift as a platform. They use AI to engage with customers intelligently and provide the right message at the right time across any channel the customer wants. BlueShift uses AI to analyze the data a customer provides and create a single customer view, which tailors the customer's experience to their preferences.

The conversation then shifts to obstacles that Shugars has encountered along his path of being involved in Blueshift. Shugars explains that one of the obstacles they faced was finding the perfect product-market fit, which they achieved in 2019, leading to the success of their customers.

Overall, this podcast provides insight into how AI can be used to engage with customers intelligently and provide the right message at the right time. Blueshift is an omnichannel marketing platform that allows customers to reach out to their consumers across any channel they want. Using AI, Blueshift can look at the channels a customer prefers and provide the right message at the right time, increasing engagement rates. Blueshift is also a customer data platform that creates a single customer view, allowing customers to tailor their marketing experience to each individual consumer.

Timestamps:

00:00:00 Intro

00:00:21 How BlueShift Uses AI

00:03:49 Obstacles Along the Way

00:07:53 Contact Jason