The CEO of Personify, Om Suthar, was recently interviewed by Chad Kaleky on his podcast Failing to Success. Personify is a company that helps product teams shape their insights into real, actionable data. Om Suthar shared that he was a lifelong designer and started the company after seeing how product teams were not communicating well with their customers, leading to failed new features. Personify is unique in that it is more user-centric and focused on product discovery, instead of just product delivery. Om Suthar also shared his experience with starting his first startup, Squirrel, which failed due to running out of funding during the pandemic, but led to the creation of Personify.

Personify addresses the issues of product teams not talking to their actual customers frequently enough, data being locked away in some Google Doc or presentation, and teams making do with makeshift solutions. The company helps product teams share updated statuses on project progress, what is being learned, and what outcomes were achieved. Instead of just measuring outputs, Personify helps teams measure outcomes and focus on creating capabilities that solve meaningful problems.

Om Suthar’s experience with Squirrel highlights how many entrepreneurs face the challenge of running out of funding, and how failure can lead to new opportunities. He was able to use his experience from his first startup to create Personify and help other entrepreneurs avoid the mistakes he made.