Company Stats:

• Founded: 2021
• Employees: 23+
• Annual Revenue: $200,000 in ARR with goals to 2X-3X by the end of the year
• Platform Users: 15,000+ downloads

Episode Highlights:

• ✅ Leveraging College Networks: Founding a tech company in college with friends can lead to innovative solutions and rapid growth.
• ✅ Identifying Core Problems: The key to a successful startup is not just a good idea but addressing a specific problem that businesses face.
• ✅ Local Focus for Expansion: Concentrating on the local Texas market before scaling further ensures a strong foundation and strategic growth.

Episode Summary:

In this episode, Mason Still, CEO of Blueverse, unfolds the journey from a college startup to aiming for significant revenue growth within a short span. Starting with $200,000 in annual revenue and a dynamic team, Blueverse is poised for expansion, focusing initially on Texas. Mason shares insights into the inception of Blueverse among college friends, turning promotional activities into a tech venture that addresses small businesses' challenges. The discussion touches on the hurdles of being a first-time founder, the importance of pinpointing the right problem, and differentiating from competitors like Groupon. Blueverse's strategy emphasizes local engagement and providing businesses with a platform for better digital visibility without the heavy discounting demanded by other platforms.

Chapters:

00:00 Intro

00:10 Company Stats

00:38 The Genesis of Blueverse

01:39 The Challenges of a First-Time Founder

02:35 Solving the Right Problem

04:00 In-House Development

05:00 Bootstrapping and Raising Capital

06:01 Focusing on Texas

06:44 Competing with Groupon

08:18 How to Get Involved with Blueverse

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