Company Stats

• Revenue: Over $1 million in annualized recurring revenue
• Capital Raised: Over $1 million in pre-seed venture capital
• Employees: 6
• Founded: Early 2023

Episode Highlights

• ✅ LOMA delivers local marketing solutions tailored for franchises and multi-location stores.
• ✅ Building software for enterprises requires obsessiveness about delivering consistent value to customers.
• ✅ Strategic acquisitions often arise from demonstrating clear value and traction in the market.

Episode Summary

In this episode, we talk with Alex Nocifera, founder of LOMA, a platform designed to scale and validate local marketing for franchises and multi-location stores. Founded in early 2023, LOMA has already achieved over $1 million in annualized recurring revenue with a lean team of six employees. Alex shares his journey from previous successful exits to his current venture, emphasizing the importance of delivering value and being obsessive about customer needs.

Alex provides insights into building a sustainable business and how strategic acquisitions often result from demonstrating clear value and market traction. He discusses the challenges of building software for enterprises and highlights the necessity of focusing on the specific needs of the target audience. By understanding and addressing the key problems faced by customers, businesses can create products that drive long-term engagement and growth.

Chapters

00:00 Intro

00:21 Company Stats

00:47 Alex's Entrepreneurial Journey

01:25 Insights on Business Acquisitions

02:42 Building a Sustainable Business

04:19 Obsessiveness in Product Development

05:52 Connect with LOMA

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