Learn their growth marketing hacks!
Building software for enterprises requires obsessiveness about delivering consistent value to customers.
You have to be obsessive about the value you deliver to your constituents, focusing on features, activation, and measuring the efficacy of your solutions.
My previous ventures taught me the importance of solving real problems for a focused audience and understanding the value of strategic acquisitions.
By building products that demonstrate clear traction and sustainability, large companies are more likely to show interest and see the potential for integration and growth.
Focus on building a real business that drives value to customers. Understand who might find your product or service interesting and ensure you meet their needs effectively.
LOMA provides a platform to plan, activate, and measure local advertising dollars effectively, helping multi-unit brands see tangible results and drive growth through localized marketing strategies.
You have to be obsessive about the value you deliver to your constituents, focusing on features, activation, and measuring the efficacy of your solutions.
My previous ventures taught me the importance of solving real problems for a focused audience and understanding the value of strategic acquisitions.
By building products that demonstrate clear traction and sustainability, large companies are more likely to show interest and see the potential for integration and growth.
Focus on building a real business that drives value to customers. Understand who might find your product or service interesting and ensure you meet their needs effectively.
LOMA provides a platform to plan, activate, and measure local advertising dollars effectively, helping multi-unit brands see tangible results and drive growth through localized marketing strategies.
Company Stats
- Revenue: Over $1 million in annualized recurring revenue
- Capital Raised: Over $1 million in pre-seed venture capital
- Employees: 6
- Founded: Early 2023
Episode Highlights
- ✅ LOMA delivers local marketing solutions tailored for franchises and multi-location stores.
- ✅ Building software for enterprises requires obsessiveness about delivering consistent value to customers.
- ✅ Strategic acquisitions often arise from demonstrating clear value and traction in the market.
Episode Summary
In this episode, we talk with Alex Nocifera, founder of LOMA, a platform designed to scale and validate local marketing for franchises and multi-location stores. Founded in early 2023, LOMA has already achieved over $1 million in annualized recurring revenue with a lean team of six employees. Alex shares his journey from previous successful exits to his current venture, emphasizing the importance of delivering value and being obsessive about customer needs.
Alex provides insights into building a sustainable business and how strategic acquisitions often result from demonstrating clear value and market traction. He discusses the challenges of building software for enterprises and highlights the necessity of focusing on the specific needs of the target audience. By understanding and addressing the key problems faced by customers, businesses can create products that drive long-term engagement and growth.
Chapters
00:00 Intro
00:21 Company Stats
00:47 Alex's Entrepreneurial Journey
01:25 Insights on Business Acquisitions
02:42 Building a Sustainable Business
04:19 Obsessiveness in Product Development
05:52 Connect with LOMA
Get in Touch
Have questions or ready to take the next step? Connect with us directly—whether you’re interested in our services, want to collaborate, or have feedback. We’re here to help you succeed.
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