In this episode of Failing to Success, the host Chad Kaleky from Cosmic Design interviews Drew Blumenthal, the owner of Digital Drew, a full-service digital marketing and advertising agency. Blumenthal shares how he got into the digital marketing space and how he founded his agency after working for large ad agencies in New York City. He also discusses the obstacles he faced in the early stages of his business and how he overcame them, stressing the importance of having a strong online presence and reaching out to the right customers.

Blumenthal explains that his passion for digital marketing and advertising began when he was still a college student, working as an intern for marketing and advertising agencies. After graduating, he moved to New York City to work for large ad agencies before starting his own agency in 2017. In the early days of his business, Blumenthal faced the challenge of building a good online presence from scratch. He had to bootstrap a lot of it himself because he didn't raise any capital money or take out any loans to do it. He shares how he spent a lot of time networking in person and doing his own digital advertising and marketing to get in front of potential customers.

Blumenthal emphasizes that one of the most important factors in business success is getting in front of the right customers and understanding who they are and where they can be found. He stresses the need to analyze website and Google Analytics to see how many people are being reached and how many of them are being converted into meetings and proposals. Blumenthal also advises aspiring entrepreneurs to spend money on marketing and advertising and to put themselves out there to reach potential customers.‍

Timestamps:

00:00:00 Intro

00:01:13 Obstacles over the Years

00:03:38 Gaining Traction

00:05:07 Too Niche or Not Too Niche

00:06:20 Defining Momemnt

00:09:02 Finding Coaches and Mentors

00:10:38 Contact Drew