In this episode of Failing to Success, Chad Kaleky interviews Jason Yormark, the CEO of Socialistics, a full-service social media agency. Jason believes that the biggest opportunity in social media today is effective storytelling, achieved through compelling video content and creative consistency. He stresses the importance of not taking on every client, regardless of what they can pay, because scaling does not work when it comes to small payments for larger amounts of time. Jason also talks about his experience with his first agency, Studio Nine, where he learned the importance of having the right mix of clients and the right amount of payment for services. He decided to close the business and learned from the experience, which ultimately led to the success of Socialistics in 2018.

Socialistics offers full-service social media management for businesses, including content creation, channel management, paid social media campaigns, and sometimes influencer campaigns. Jason believes that social media management needs to be managed holistically, either by an agency or an internal team, to ensure that the business is doing it right and that it's translating into business growth. Having talented people who know what they are doing is critical.

For those looking to start their own social media agency, Jason suggests focusing on effective storytelling and creating compelling content through video. He also advises businesses to know their worth and not take on clients who cannot pay for their services appropriately. It's better to have fewer clients who pay well than more clients who pay less. He also believes that having a good mix of clients and payment amounts is key to success.‍

Timestamps:

00:00:00 Intro

00:03:32 Pivotal Moment

00:10:34 Writing a Book

00:13:28 Pulling Yourself out of the Business

00:14:49 Contact Jason